Publicity, legwork and owning the last mile: Urban Arts Case Study, Part V
Let’s say you’ve done your homework: You’ve got strong videos promoting your theatre company’s work. Your website has interesting content that’s well-integrated into your promotional strategy and...
View ArticleUpcoming talks in Toronto: PSEWEB 2011 and Worldviews International Conference
I’m excited to be speaking at two communications conferences this spring. PSEWEB 2011 First up on May 20 is PSEWEB 2011, Canada’s leading web and social media conference geared toward […]
View ArticlePSEWEB 2011: Presentation Deck and PostScript
The presentation that my colleague Bob McKenzie and I gave on Creating Compelling Video with Minimal Stress for PSEWEB 2011 is now available on Slideshare: Having one of the 9 […]
View ArticleWant fries with that McDonald’s combo? Only if they’re downsized
Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the […]
View ArticleDear Microsoft: Cheryl’s ad will not make me buy a new computer
When you have no cable and seven television channels, your threshold for irritating ads is considerably lower than that of the average person. This week, I’m irritated by Microsoft’s Windows […]
View ArticleThree reasons television commercials fail
My post about Cheryl and the terrible Microsoft/PC store advertisement a week or two back got me thinking about other television commercials that miss their mark for various reasons. Here […]
View Article5 Viral Takeaways from Nightmares Fear Factory
When Vee Popat arrived at work on Thursday, October 6, 2011, everything seemed normal. Near mid-day, he checked the analytics for the website and social media accounts he maintains as […]
View ArticlePromoting a Book? 8 Social Media Tactics to Extend Its Reach
Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
View ArticleCan a savvy, musical social media campaign repair bad customer relationships?
Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just […]
View ArticleLife after Viral: 5 New Lessons from Nightmares Fear Factory
Last October, Vee Popat achieved every marketer’s dream—global viral exposure for a photo series showcasing Nightmares Fear Factory (NFF). During that month, NFF’s hilarious photos of unsuspecting...
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